HSN-EXCLUSIVE ARTIST GUITAR PACKAGES · 2013–2014
Keith Urban / URBAN
The URBAN Guitar Collection was a Keith Urban and HSN beginner-guitar program built around complete electric and acoustic-electric packages rather than a conventional long-running guitar-company catalog. The first Phoenix Edition launch in November 2013 sold more than 20,000 guitars, followed by Light The Fuse, Night Star and Deluxe Player collections. Today these guitars are primarily a used-market identification problem: determine the series, guitar type and condition before assuming the celebrity name determines value.
MODEL SEARCH
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OVERVIEW
What to know quickly
This is a series-and-package identification job. “Keith Urban guitar” is too broad for valuation; Phoenix, Light The Fuse, Night Star and Player examples should be compared separately whenever possible.
IDENTIFY YOUR GUITAR
Which Keith Urban / URBAN guitar do you have?
Look for the series name first. HSN released several Keith Urban collections in a short period, often with multiple finishes and both electric and acoustic-electric versions.
- Find the series name. Phoenix Edition, Light The Fuse, Night Star and Deluxe Player are useful search terms.
- Separate electric from acoustic-electric. They were sold side-by-side within several collections and should not share one comp set.
- Record the finish. Brazilian Burst, black, teal, crimson, jade and other named finishes can help narrow the collection.
- Photograph labels and electronics. Include the headstock, rear markings, onboard acoustic EQ/tuner or electric pickup/control layout.
- Inventory the package. Cases, amps, lesson DVDs and accessories help identify the original set, but do not automatically add their original bundle value to the used guitar.
SERIES & HISTORICAL PACKAGE GUIDE
A fast-moving HSN catalog
These are historical HSN package references, not current retail prices. The guitars are discontinued and now belong to the used market.
USED VALUE GUIDE
Start with the exact model
Used examples are common enough to compare, but the series and condition matter more than the original “50-piece” or “21-piece” marketing language. Current used Guitar Center examples observed in 2026 ranged from roughly $110 to $300 depending on model and condition.
- Identify the exact collection before comparing prices.
- Check neck relief, action, fret condition and bridge stability just as you would on any other value guitar.
- Test electric pickups and controls, or the acoustic-electric preamp, tuner and output jack.
- Treat amps, DVDs, straps and other original package pieces as supporting value—not as a dollar-for-dollar recovery of the original bundle.
- Do not confuse a Keith Urban signature printed as part of the product with a personally autographed instrument.
CURRENT USED MARKET
See what the market is doing now
Search both the artist name and the series name. Broad Keith Urban guitar searches mix several HSN generations together.
COMPARE
What else lives in this neighborhood?
The closest comparison is not a mainstream artist-signature Fender or Gibson. These were complete TV-shopping beginner packages, so compare them with other celebrity or direct-response guitar bundles and with ordinary entry-level guitars of similar construction.
WHAT TO WATCH FOR
Before you buy—or price—one
- Celebrity-name inflation. Keith Urban’s name makes the guitar easy to identify, but ordinary used examples are not automatically collectibles.
- Collection confusion. Phoenix, Light The Fuse, Night Star and Player instruments can look similar in marketplace photos.
- Missing package pieces. Original cases, amps and lessons help document the set but incomplete packages are common.
- Setup quality. Evaluate the individual guitar; celebrity association does not correct high action, fret issues or poor intonation.
- Electronics. Test onboard tuners, preamps, pickups and controls before assigning a clean working value.
HISTORY & COMMENTARY
A guitar line born on television
HSN announced the first exclusive URBAN Guitar Collection for November 3, 2013. The launch paired Keith Urban with HSN and its Ingenious Designs affiliate around an affordable learn-to-play package. More than 20,000 Phoenix Edition guitars sold during the debut, enough that HSN cancelled the final scheduled shows after the collection sold out.
The success produced several follow-up collections in 2014. That history matters because these guitars did not evolve like a normal manufacturer’s permanent product line; they arrived as event-driven packages tied to HSN broadcasts, named collections, accessories and lesson content. For a used buyer, the collection name is therefore one of the most useful pieces of identification evidence. The available HSN material documents the retail program clearly, but does not establish a conventional outside guitar manufacturer that should replace the URBAN / Keith Urban identity on this page.
WHAT PLAYERS LIKE
Why a Keith Urban / URBAN guitar can be worth picking up
- Accessible original concept. The packages were deliberately aimed at people who wanted a complete starting point.
- Distinctive finishes. Several named burst and color options make the guitars visually recognizable.
- Useful used price. A properly set-up example can land well below the cost of many current starter packages.
- Complete-kit nostalgia. Original case, amplifier and lesson materials can make a surviving set more interesting.
- The individual guitar still decides. A good neck, sensible action and working electronics matter more than the name on the box.
CURRENT RETAIL & REFERENCE